From a single mill in Ardmore, Oklahoma - to your feed room.
Since the early 80s, we’ve built a reputation for safe, reliable feeds. Today, we’ve evolved into a company that puts the horse at the center of everything we do. Every formula, for every species, is backed by science, guided by in-house PhD nutritionists, and supported by a world-class team. With a horse-first philosophy, we help make advanced nutrition effortless.
Built on Trust
Knowing what goes into your feed and supplements should never be an obstacle. You won't see our tags use common label tricks or vague ingredients. We’re proud to list each one by their true name and lock those formulas. You can be confident that you’ll find consistent quality - every bag, every bucket, every time.
Always Safe
Standard safety protocols aren’t enough for us. We guarantee that risky ingredients, like ionophores, are never allowed on our property. We also source ingredients from partners who share the same safety values - so there’s never a risk of contamination.
We've Got Your Back
Our entire team is committed to providing personal support to help you feel confident about your nutrition program. Great feed is only part of the equation. That’s why we invest in private nutrition consultations, education, & helpful resources to empower owners to make confident nutrition decisions long after we first meet.
- Equine Supplements
- Feed
Why we're all-in on supplements.
It’s ironic that a company known for advanced, research-backed feed formulas also sells supplements. But stick with us — it actually makes perfect sense. ⬇️
We're here for the horses,
but we're known for amazing nutrition for other species too.
It might be surprising that a company known for advanced, research-backed equine feed formulas also makes poultry and livestock feed. But stick with us - it actually makes perfect sense.
What happens when all your ingredients are horse-quality but you need to make feed for other species? It's simple. Those other feeds get the good stuff too and that results in equally impressive formulas for all animals.
Horses
Solutions Without Shortcuts.
We’re a single-mill facility, and that gives us the freedom to move quickly, innovate boldly, and bring cutting-edge formulas to life.
We're not slowed down by red-tape, which allows us to push the limits of modern nutrition without ever compromising the safety and quality your horse deserves.
What we do isn't always easy, and we want you to know why. Every choice we make begins with the same question: What's best for the horse?
Honest Research. Unbiased Data.
Our research is rooted in trusted, third party sources, not privately-funded studies designed to sell products.
Your horse deserves feeds and supplements built on facts, not fads. Our in-house formulas and fresh new solutions are backed by research that is proven and peer-reviewed over time.
We’ve got our hands steady on the research pulse for the next breakthrough, so we can design feeds that meet today’s challenges and support animals like never before. We’re not here to match the industry standard - we’re here to raise it.
Making Feed Personal Again.
We believe great feed is only part of the equation, it’s the connection that counts.
That’s why we invest in private nutrition consultations, host community education events, and share tools that empower owners to make the best decisions for their animals long after we first meet.
Explore the Nutrition Tools tab to find weight calculators, breeding guides, cost evaluation tools, in-depth blogs, and more to support your horse on the home front.
Poultry
While horses are at the heart of our story, poultry has always been a part of how we serve animal lovers. Every Bluebonnet poultry formula is built with the same research-backed ingredients, safety standards, and attention to detail as our equine feeds.
From laying hens to growing chicks, we focus on delivering nutrition that supports stronger shells, steady egg production, and healthier birds overall. The result? More eggs, happier hens, and flocks that thrive year-round.
Livestock
No red flags here - All cattle, and small livestock formulas are made in an inonphore-free facility and with horse-quality ingredients.
Our commitment to quality nutrition extends far beyond the barn. Bluebonnet livestock feeds for cattle, sheep, goats, pigs, llamas, and more are designed with the same uncompromising standards as our horse and poultry lines. Every formula is built on sound science, consistent ingredients, and locked formulas you can trust. Whether you’re raising show animals, managing a herd, or simply caring for a few on the farm, we’re here to support healthier animals, better performance, and the peace of mind that comes from knowing what’s in every bag.
No red flags here. All cattle, and small livestock formulas are made in an inonphore-free facility and with horse-quality ingredients.
Our commitment to quality nutrition extends far beyond the barn. Bluebonnet livestock feeds for cattle, sheep, goats, pigs, llamas, and more are designed with the same uncompromising standards as our horse and poultry lines. Every formula is built on sound science, consistent ingredients, and locked formulas you can trust. Whether you’re raising show animals, managing a herd, or simply caring for a few on the farm, we’re here to support healthier animals, better performance, and the peace of mind that comes from knowing what’s in every bag.
Get Answers. Share Stories. Find Your People.
We get it—sometimes you need answers now.
Join our online community of horse owners who’ve been there (plus Bluebonnet® nutrition experts, too!). Ask questions, swap experiences, and get real-time advice. No waiting, no drama.
Talk details & get 1-on-1 support.
Whether you have a simple question or a tough case.
We can get as detailed as you want! Fill out this simple form to be connected with a nutrition consultant.